Webdesign

Improve your shop’s UX/UI to boost sales

Offer an optimal user experience and improve your conversion rates with an e-commerce design that focuses on your customers.
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Structure your UX/UI for an optimal customer experience

Design thinking

Define the features and user journeys tailored to your business

Before structuring an e-commerce site, it’s essential to understand both merchant and customer expectations. This step helps design a smooth and efficient user experience.

  • Business and customer needs audit: Identifying specific expectations and constraints.
  • Definition of key features: Search, filters, wishlist, cross-selling, and more.
  • Mapping of key user journeys: Purchase scenarios and interactions with site pages.
Architecture

Build intuitive and high-performing navigation

The architecture of an e-commerce site is crucial for streamlining the user experience and boosting conversions. We help you efficiently structure your catalog and pages.

  • Product catalog organization: Clear structuring of categories and subcategories.
  • Navigation rules and user flows: Filter management, sorting, and personalized journeys.
  • Optimization of key pages: Product pages, cart, and checkout process.
UI phase

Align design and content to maximize impact

Good UX/UI relies as much on effective design as on clear, engaging messaging. We optimize the interface and content to guide users toward action.

  • Visual element optimization: layout, contrast, block hierarchy.

  • Content strategy and wording: keyword choice, trust messages, and CTAs.

  • Adaptation to Shopify and PrestaShop constraints: following platform best practices.

Case studies

They trust us

Find out how we have helped companies meet their e-commerce challenges:

Le chocolat des Français

Pour continuer son développement sur Internet, Le Chocolat des Français fait le choix début 2021 de changer de prestataire pour la maintenance évolutive de son site internet. Une reprise technique incluant un changement d’hébergeur, une montée de version de Prestashop et de PHP est assurée rapidement par l’agence 202 ecommerce afin de remettre le site sur de bons rails et préparer les évolutions à venir.
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Projet: le chocolat des Français

La trésorerie

La Trésorerie contacted 202ecommerce in 2021 to migrate from PrestaShop 1.6 to 1.7 and to redesign their website. Several enhancements were also identified: – Optimization of the checkout process – Implementation of English multilingual support – Improved site performance
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Projet La Trésorerie

3 reasons to take action

  • High-performance design
  • Scalable platform
  • Innovative features
Transform your e-commerce today
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Creating a consistent e-commerce shop from start to finish

A single objective: yours

Design isn’t everything. For an e-commerce site to be truly effective, it needs to be built on a solid, coherent foundation. This means an engaging web design, the right technological choices and, last but not least, relevant business functions designed to meet the specific needs of your sector.

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FAQ: Everything you need to know

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Yes, it’s actually a key lever.
A good dashboard isn’t a complicated system; it’s a clear tool to help you make the right decisions.
We help you define the right metrics (based on your real goals), connect the right data sources, and present the information in an easily understandable way for your marketing, e-commerce, or management teams.
These tools make optimization truly actionable.

Absolutely. We adjust our role based on your needs—from a simple UX review to a complete identity overhaul.

If you already have an artistic direction, templates, or a well-defined visual identity, we can ensure their technical and e-commerce compatibility.

And if you have technical constraints (ERP, CMS, connectors, etc.), they will be integrated into the process right from the initial stages.

Yes, our approach is always tailored. A simple project will benefit from fast UX support, while a complex business project (such as non-standard user journeys or the digitization of an internal process) can leverage expert resources.

We adjust our team and level of involvement according to the nature and challenges of your project, with the constant goal of ensuring a high-performing and sustainable website.

Yes. The mockups we create in Figma are interactive—you can click to navigate between screens, simulate the user journey, visualize transitions, and directly comment on each element. This dynamic rendering allows for efficient validation of UX, clickable areas, and key steps before entering the development phase.

Let's discuss your project!

Ready to make the most of your opportunities?Let’s talk about your vision, your challenges and your objectives. Together, we’ll find the best approach to make your e-commerce project a reality.
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