Optimize

Optimize your e-commerce site for more conversions.

Boost your performance with continuous optimisation: SEO, UX/UI, advanced analytics, and marketing strategies tailored to your audience.
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Manage your e-commerce optimisation with the right tools and accurate data.

Custom analysis

Understand your data to take precise action

We install, configure, and customize the best analytics tools to track the KPIs that truly matter for your business. This analysis, tailored to your industry and goals, results in a practical dashboard adapted to your digital maturity level and priorities.

  • Integration of tools like Google Analytics 4, Matomo, Semrush…
  • Selection and configuration of key indicators (sales, repeat purchases, engagement…)
  • Creation of a personalized dashboard to manage your daily performance
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Continuous optimisation

Experiment, adjust, and continuously improve

Analysis alone is not enough: to improve your results, we help you turn data into concrete actions. By adopting a fast and measured iteration approach, you enhance user experience, campaign performance, and your conversion funnel.

  • A/B testing and UX iterations

  • Tracking corrective actions over time

  • SEO and technical optimisation based on collected data

  • Regular performance reviews and tactical recommendations

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Skills hub

More than just an agency, an expert network by your side

At 202, you don’t just work with a project team. You gain access to a network of experts mobilized according to your needs: SEO, UX, tracking, content strategy, advertising… We orchestrate these skills to save you time, avoid repeated briefings, and eliminate inter-agency friction.

  • Trusted partners familiar with our methods
  • Centralized coordination managed by 202
  • Expertise available on demand, without extra management burden
  • An integrated view of your e-commerce challenges
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3 reasons to take action

  • High-performance design
  • Scalable platform
  • Innovative features
Transform your e-commerce today
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A high-performance site, an optimised ecosystem.

Unlock the full potential of your e-commerce.

An e-commerce site is never static. To maximise your performance, we support you well beyond the launch: seamless integration of your tools, ongoing optimisation and enhanced security. With 202 ecommerce, your online shop is constantly evolving to stay competitive.

Case studies

They trust us

Find out how we have helped companies meet their e-commerce challenges:

Le chocolat des Français

Pour continuer son développement sur Internet, Le Chocolat des Français fait le choix début 2021 de changer de prestataire pour la maintenance évolutive de son site internet. Une reprise technique incluant un changement d’hébergeur, une montée de version de Prestashop et de PHP est assurée rapidement par l’agence 202 ecommerce afin de remettre le site sur de bons rails et préparer les évolutions à venir.
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Projet: le chocolat des Français

La trésorerie

La Trésorerie contacted 202ecommerce in 2021 to migrate from PrestaShop 1.6 to 1.7 and to redesign their website. Several enhancements were also identified: – Optimization of the checkout process – Implementation of English multilingual support – Improved site performance
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Projet La Trésorerie

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FAQ: Everything you need to know

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There’s no one-size-fits-all answer—it depends on your goals, maturity level, current tech stack, and the challenges you face.
At 202, we always offer a personalized diagnosis to identify the real performance blockers.
A full redesign isn’t always necessary: sometimes targeted optimizations can extend your site’s life. But if architecture, compatibility, or user experience are holding back your goals, a well-planned redesign becomes a strategic lever.

We work with partners to carry out a complete audit to identify your strategic pages and ensure the right redirections (301). We also validate your new site’s structure, tag optimisation and loading speed, to improve your search engine rankings. We can then connect and configure an SEO monitoring tool to give you the tools you need for ongoing optimisation of your search engine positions.

When an e-commerce site stagnates in terms of traffic, conversion or average basket, it’s not always a question of marketing. User experience, code quality, loading speed, invisible bugs, lack of integration between tools… all of these can hold back results.
At 202, we often start with a technical and functional audit: fast, targeted, it identifies the priority levers for improvement, with a real action plan. We show you where to act, and why.

Yes. The mockups we create in Figma are interactive—you can click to navigate between screens, simulate the user journey, visualize transitions, and directly comment on each element. This dynamic rendering allows for efficient validation of UX, clickable areas, and key steps before entering the development phase.

202 operates as an e-commerce skills hub.
We build a custom team based on your challenges: developers, UX designers, SEO experts, marketing or privacy consultants…
Each contributor is an e-commerce specialist, and your main point of contact remains 202, which manages the project and ensures its consistency.

Our technical team follows an active monitoring approach, preventive maintenance, and continuous testing.
We ensure lasting compatibility with CMS platforms (Shopify & PrestaShop) and provide internal monitoring tools, automated updates, and regular audits.
Reliability, security, GDPR compliance, and response times — we manage all critical risks so you can focus on selling.

Let's discuss your project!

Ready to make the most of your opportunities?Let’s talk about your vision, your challenges and your objectives. Together, we’ll find the best approach to make your e-commerce project a reality.
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