Continuous optimisation

Continuously optimise your e-commerce performance

Short cycles of experimentation to test, learn and progress. Every action is guided by your data.
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Three levers to continuously improve your performance

Agile iterations

Test, measure, correct, move forward

We work in short cycles to quickly identify what’s working and what’s not. Every adjustment – from the UX to your content – is tested, measured and then improved to produce a visible impact.

  • A/B testing on your key pages
  • Optimisation of user paths
  • Micro-adjustments based on actual behaviour
Data first

Decisions guided by figures

No wet-finger optimisation. Each recommendation is based on the data in your dashboard, on the objectives you are tracking, and on a logic of measurable impact.

  • Analysis of your conversion indicators
  • Recommendations aligned with your priorities
  • Regular monitoring of actions taken
Focus on results

Improving what really counts

We aim for tangible gains, not cosmetic changes. The aim: a site that performs better, is more profitable, and is more fluid for both your customers and your teams.

  • Increase in conversion rate
  • Reduced abandonment rate
  • Continuous improvement in profitability

3 reasons to take action

  • High-performance design
  • Scalable platform
  • Innovative features
Transform your e-commerce today
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Optimization means measuring, taking action, and surrounding yourself with the right experts.

More than a team, a hub dedicated to serving your objectives.

A high-performing e-commerce site is not just built on intuition or technical expertise. It continuously improves through a data-driven strategy, concrete actions, and a team aligned with your objectives.

At 202, we have structured our approach into three complementary pillars to ensure your store’s optimization is never left to chance.

Case studies

They trust us

Find out how we have helped companies meet their e-commerce challenges:

Le chocolat des Français

Pour continuer son développement sur Internet, Le Chocolat des Français fait le choix début 2021 de changer de prestataire pour la maintenance évolutive de son site internet. Une reprise technique incluant un changement d’hébergeur, une montée de version de Prestashop et de PHP est assurée rapidement par l’agence 202 ecommerce afin de remettre le site sur de bons rails et préparer les évolutions à venir.
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La trésorerie

La Trésorerie contacted 202ecommerce in 2021 to migrate from PrestaShop 1.6 to 1.7 and to redesign their website. Several enhancements were also identified: – Optimization of the checkout process – Implementation of English multilingual support – Improved site performance
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FAQ: Everything you need to know

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Yes, our approach is always tailored. A simple project will benefit from fast UX support, while a complex business project (such as non-standard user journeys or the digitization of an internal process) can leverage expert resources.

We adjust our team and level of involvement according to the nature and challenges of your project, with the constant goal of ensuring a high-performing and sustainable website.

No, not necessarily. A well-planned redesign allows your business to continue operating throughout the project.
At 202, we anticipate critical phases (structural changes, catalog migration, SEO redirects, payment setup, etc.) to avoid any impact on sales.
The launch is always managed to ensure business continuity, with thorough pre-production testing and cross-validation to minimize risks.
Our team also provides enhanced monitoring in the days following the go-live.

202 operates as an e-commerce skills hub.
We build a custom team based on your challenges: developers, UX designers, SEO experts, marketing or privacy consultants…
Each contributor is an e-commerce specialist, and your main point of contact remains 202, which manages the project and ensures its consistency.

There’s no one-size-fits-all answer—it depends on your goals, maturity level, current tech stack, and the challenges you face.
At 202, we always offer a personalized diagnosis to identify the real performance blockers.
A full redesign isn’t always necessary: sometimes targeted optimizations can extend your site’s life. But if architecture, compatibility, or user experience are holding back your goals, a well-planned redesign becomes a strategic lever.

We work with partners to carry out a complete audit to identify your strategic pages and ensure the right redirections (301). We also validate your new site’s structure, tag optimisation and loading speed, to improve your search engine rankings. We can then connect and configure an SEO monitoring tool to give you the tools you need for ongoing optimisation of your search engine positions.

Let's discuss your project!

Ready to make the most of your opportunities?Let’s talk about your vision, your challenges and your objectives. Together, we’ll find the best approach to make your e-commerce project a reality.