We work in short cycles to quickly identify what’s working and what’s not. Every adjustment – from the UX to your content – is tested, measured and then improved to produce a visible impact.
No wet-finger optimisation. Each recommendation is based on the data in your dashboard, on the objectives you are tracking, and on a logic of measurable impact.
We aim for tangible gains, not cosmetic changes. The aim: a site that performs better, is more profitable, and is more fluid for both your customers and your teams.
A high-performing e-commerce site is not just built on intuition or technical expertise. It continuously improves through a data-driven strategy, concrete actions, and a team aligned with your objectives.
At 202, we have structured our approach into three complementary pillars to ensure your store’s optimization is never left to chance.
Find out how we have helped companies meet their e-commerce challenges:
Yes, our approach is always tailored. A simple project will benefit from fast UX support, while a complex business project (such as non-standard user journeys or the digitization of an internal process) can leverage expert resources.
We adjust our team and level of involvement according to the nature and challenges of your project, with the constant goal of ensuring a high-performing and sustainable website.
No, not necessarily. A well-planned redesign allows your business to continue operating throughout the project.
At 202, we anticipate critical phases (structural changes, catalog migration, SEO redirects, payment setup, etc.) to avoid any impact on sales.
The launch is always managed to ensure business continuity, with thorough pre-production testing and cross-validation to minimize risks.
Our team also provides enhanced monitoring in the days following the go-live.
202 operates as an e-commerce skills hub.
We build a custom team based on your challenges: developers, UX designers, SEO experts, marketing or privacy consultants…
Each contributor is an e-commerce specialist, and your main point of contact remains 202, which manages the project and ensures its consistency.
There’s no one-size-fits-all answer—it depends on your goals, maturity level, current tech stack, and the challenges you face.
At 202, we always offer a personalized diagnosis to identify the real performance blockers.
A full redesign isn’t always necessary: sometimes targeted optimizations can extend your site’s life. But if architecture, compatibility, or user experience are holding back your goals, a well-planned redesign becomes a strategic lever.
We work with partners to carry out a complete audit to identify your strategic pages and ensure the right redirections (301). We also validate your new site’s structure, tag optimisation and loading speed, to improve your search engine rankings. We can then connect and configure an SEO monitoring tool to give you the tools you need for ongoing optimisation of your search engine positions.
