FAQ

Our job isn’t to sell a CMS but to design a solution tailored to your project, team, and ambitions.
We have deep expertise in PrestaShop and, for several years, have also built high-performance modules and sites on Shopify.
Our role is to help you choose objectively, considering operating costs, functional complexity, existing tools, and expected ROI.
202 supports you in this strategic choice with a business-first, technology-second approach.

202 is historically a PrestaShop expert agency, well-known for its active role in the community and for developing modules used internationally.
But we’re also a curious, demanding, and performance-focused team that has built solid Shopify experience by supporting ambitious projects on the platform.

Our strength isn’t just “doing Shopify too,” but objectively comparing both platforms based on hands-on experience and a deep understanding of e-commerce challenges.

Our approach is results-driven, not dogmatic:
We help you choose the solution best suited to your technical constraints, growth goals, teams, and business model—not simply what’s easiest for us.

This hybrid, demanding, and strategic positioning makes 202 a true long-term e-commerce partner—not just a CMS executor.

Yes. Our agency is designed to integrate seamlessly with your existing ecosystem—whether it’s internal tools, partner providers, or specific SaaS solutions.
We act as a technical orchestrator, ensuring reliability and smooth operation without overhauling what already works.
Your independence is respected, and your performance is our top priority.

Each project follows a structured yet flexible methodology, with a dedicated team and a single point of contact.
Our projects are organized around jointly approved phases (analysis, prioritization, sprints, testing, launch), supported by clear management tools.
We prioritize a transparent, collaborative, and sustainable approach to serve your business goals.

No, the agency can intervene at various levels. Many collaborations start with maintenance support, a security audit, the installation of a business module, or a strategic connector.
The common thread: a real need, a desire for improvement, and a long-term vision for e-commerce.
At 202, website creation is not mandatory but can be a step within a broader journey.

For official connectors, 202 provides dedicated support through a ticketing system, up-to-date documentation, regular updates, and guaranteed compatibility with the latest CMS versions.
For custom connectors, we offer long-term support (TMA), including evolutionary maintenance, monitoring, and continuous improvement services tailored to your business needs.

No. We support many merchants looking to upgrade their existing sites, even if they were not developed by us.
Our expertise focuses primarily on system integration.
We conduct an audit of your current stack and then propose a tailored connection plan without overhauling your entire setup.

Yes, and it’s often the case.
Many merchants ask us to manage all data flows between their site, ERP, delivery platform, CRM, and marketplaces.
Our approach is to prioritize connections, structure a phased integration plan, and ensure technical and functional consistency from end to end.

An official connector is a module developed—often in partnership with a market solution (e.g., an ERP or logistics provider)—with regular maintenance and updates. These modules are available on CMS marketplaces, and our agency regularly helps expand this catalog.

A custom connector, on the other hand, is specifically developed for your business: it adapts to your internal tools, workflows, management rules, and business priorities.

In both cases, we ensure stability, security, and ongoing maintenance.

202 can connect your store to most major e-commerce components on the market: ERP, CRM, PIM, marketplaces, logistics solutions, POS software, payment platforms, marketing automation tools, and more.
We offer a library of official connectors and can also develop custom connectors for specific business tools.

Yes, our approach is always tailored. A simple project will benefit from fast UX support, while a complex business project (such as non-standard user journeys or the digitization of an internal process) can leverage expert resources.

We adjust our team and level of involvement according to the nature and challenges of your project, with the constant goal of ensuring a high-performing and sustainable website.

Our role is not just graphical—we ensure that the technical impacts of each envisioned feature are anticipated.

From the wireframing stage, we assess what is native to your CMS, what will require connectors, and what might need custom development. We also advise on the relevance of a development in relation to your business objectives: if a feature does not create real value, we will let you know.

Yes. The mockups we create in Figma are interactive—you can click to navigate between screens, simulate the user journey, visualize transitions, and directly comment on each element. This dynamic rendering allows for efficient validation of UX, clickable areas, and key steps before entering the development phase.

Our role is flexible. We can act as a strategic copilot, lead designer, or simply ensure technical consistency.

Our strength lies in our ability to bring together a diverse range of UX/UI designers (internal or partners), and even specialized experts to analyze existing user journeys, audit friction points, and propose relevant e-commerce solutions.

Absolutely. We adjust our role based on your needs—from a simple UX review to a complete identity overhaul.

If you already have an artistic direction, templates, or a well-defined visual identity, we can ensure their technical and e-commerce compatibility.

And if you have technical constraints (ERP, CMS, connectors, etc.), they will be integrated into the process right from the initial stages.

202 does not work with a one-size-fits-all model.
We always start from your business goals, operational realities, and ecosystem to build a tailor-made project suited to your context.
Our multidisciplinary team (UX, development, connectors, project management) designs sites built to last, evolve, and seamlessly integrate into your daily business operations.
It’s this customized approach, backed by experience from over 200 complex e-commerce projects, that sets us apart from generalist or automated agencies.

No, not necessarily. A well-planned redesign allows your business to continue operating throughout the project.
At 202, we anticipate critical phases (structural changes, catalog migration, SEO redirects, payment setup, etc.) to avoid any impact on sales.
The launch is always managed to ensure business continuity, with thorough pre-production testing and cross-validation to minimize risks.
Our team also provides enhanced monitoring in the days following the go-live.

The success of a project depends as much on the agency’s technical expertise as on the client’s involvement.
We ask our clients to be actively engaged early on: the scoping phase is where your challenges, constraints, and priorities are expressed. The more participative this phase, the better aligned the final result will be with your goals.
Toward the end of the project, your involvement is also crucial: user testing, functional validation, content integration, and training all ensure a smooth, lasting launch.
Of course, we stay by your side throughout the entire process.

There’s no one-size-fits-all answer—it depends on your goals, maturity level, current tech stack, and the challenges you face.
At 202, we always offer a personalized diagnosis to identify the real performance blockers.
A full redesign isn’t always necessary: sometimes targeted optimizations can extend your site’s life. But if architecture, compatibility, or user experience are holding back your goals, a well-planned redesign becomes a strategic lever.

Because we combine technical expertise, cybersecurity, and a continuous maintenance methodology.

Whether you're using PrestaShop or Shopify, we provide concrete solutions to reduce technical debt, prevent emergencies, and allow you to focus on your business.

We regularly take over sites built elsewhere (by an agency, freelancer, or in-house).

After a technical audit, we can establish a TMA package to fix issues, stabilize the technical foundation, and eventually consider a redesign if needed.

This service includes core PrestaShop updates, module updates, and theme updates, with non-regression testing to prevent any bugs.

It is exclusively available to clients with a site developed by 202, particularly with our Atomic Suite solution, designed for automatic and long-term maintainability.

We implement an application firewall (WAF), advanced server security rules, and an active monitoring system.

In case of an intrusion attempt, we can respond quickly with a remediation plan to block, fix, and strengthenvulnerabilities.

Yes. We conduct cybersecurity audits for any e-commerce site, even if it was not developed by 202.

We analyze your CMS, modules, and server configuration to identify potential vulnerabilities. This service is often the first point of contact for merchants looking to assess the robustness of their current site.

Our technical team follows an active monitoring approach, preventive maintenance, and continuous testing.
We ensure lasting compatibility with CMS platforms (Shopify & PrestaShop) and provide internal monitoring tools, automated updates, and regular audits.
Reliability, security, GDPR compliance, and response times — we manage all critical risks so you can focus on selling.

Yes, it’s actually a key lever.
A good dashboard isn’t a complicated system; it’s a clear tool to help you make the right decisions.
We help you define the right metrics (based on your real goals), connect the right data sources, and present the information in an easily understandable way for your marketing, e-commerce, or management teams.
These tools make optimization truly actionable.

202 operates as an e-commerce skills hub.
We build a custom team based on your challenges: developers, UX designers, SEO experts, marketing or privacy consultants…
Each contributor is an e-commerce specialist, and your main point of contact remains 202, which manages the project and ensures its consistency.

It's a long-term relationship, driven by results.
Every month or quarter, we analyse your performance, define areas for improvement and implement targeted actions:

• UX improvement,
• simplification of the buying tunnel
• SEO enhancement,
• marketing automation,
• security enhancements, etc.

It's an ongoing process of co-construction, with your business teams, to ensure that you never lose touch.

We cross-reference several data sources:

• Comportements utilisateurs (via analytics, heatmaps, parcours),
• Données business (taux de conversion, panier moyen, churn),
• Indicateurs techniques (vitesse, erreurs, compatibilité mobile),
• Performances SEO (trafic organique, pages indexées, mots-clés).
  L’idée n’est pas d’observer pour observer, mais de dégager des priorités claires, avec des actions concrètes à fort impact business.

Yes, it's possible - and even common.
Many merchants come to us to improve their existing site, without starting from scratch.
Our aim is simple: to help you improve efficiency and profitability from your current base, by working together to structure a progressive optimisation programme tailored to your needs.