Analysis

Analyze and optimize your e-commerce performance with the right tools

Use advanced analytics tools to track your KPIs, improve your SEO, and refine your marketing strategies.
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A data-driven approach to manage, adapt, and optimize your e-commerce.

Best of breed installation

Install the best analytics tools to track your e-commerce.

To efficiently manage your business, we install and configure leading tools such as Google Analytics 4, Matomo, and Semrush. Each setup is tailored to your industry, objectives, and digital maturity.

  • Google Analytics 4: Advanced event tracking, user journeys, and conversion performance.
  • Matomo: A sovereign alternative ensuring 100% privacy-friendly tracking.
  • Semrush: SEO analysis, competitive positioning, and content performance.
Adaptive monitoring

Build a customized and scalable tracking system for your KPIs.

Beyond tool installation, we work with you to define the right indicators to track. Our dynamic and evolving approach allows us to adjust monitoring as your business grows and your priorities shift.

  • Definition of key objectives: sales, leads, engagement, recurrence.
  • Custom event configuration: precise tracking of user actions.
  • Continuous tracking evolution: adapting to new campaigns and changes in your business.
Custom dashboard.

Design smart dashboards to steer your strategy.

We create custom dashboards that centralize your key data. You gain a clear and actionable view to improve performance and make the best decisions quickly.

  • Visualization of business performance: revenue, conversion rate, average basket size.
  • Detailed analysis of user behavior: journeys, friction points, abandonment rate.
  • Smart dashboards: aggregation of site data, SEO, and marketing campaigns.

3 reasons to take action

  • High-performance design
  • Scalable platform
  • Innovative features
Transform your e-commerce today
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Optimization means measuring, taking action, and surrounding yourself with the right experts.

More than a team, a hub dedicated to serving your objectives.

A high-performing e-commerce site is not just built on intuition or technical expertise. It continuously improves through a data-driven strategy, concrete actions, and a team aligned with your objectives.

At 202, we have structured our approach into three complementary pillars to ensure your store’s optimization is never left to chance.

Case studies

They trust us

Find out how we have helped companies meet their e-commerce challenges:

Le chocolat des Français

Pour continuer son développement sur Internet, Le Chocolat des Français fait le choix début 2021 de changer de prestataire pour la maintenance évolutive de son site internet. Une reprise technique incluant un changement d’hébergeur, une montée de version de Prestashop et de PHP est assurée rapidement par l’agence 202 ecommerce afin de remettre le site sur de bons rails et préparer les évolutions à venir.
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Projet: le chocolat des Français

La trésorerie

La Trésorerie contacted 202ecommerce in 2021 to migrate from PrestaShop 1.6 to 1.7 and to redesign their website. Several enhancements were also identified: – Optimization of the checkout process – Implementation of English multilingual support – Improved site performance
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Projet La Trésorerie

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FAQ: Everything you need to know

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Yes. Our agency is designed to integrate seamlessly with your existing ecosystem—whether it’s internal tools, partner providers, or specific SaaS solutions.
We act as a technical orchestrator, ensuring reliability and smooth operation without overhauling what already works.
Your independence is respected, and your performance is our top priority.

Yes. The mockups we create in Figma are interactive—you can click to navigate between screens, simulate the user journey, visualize transitions, and directly comment on each element. This dynamic rendering allows for efficient validation of UX, clickable areas, and key steps before entering the development phase.

Yes, our approach is always tailored. A simple project will benefit from fast UX support, while a complex business project (such as non-standard user journeys or the digitization of an internal process) can leverage expert resources.

We adjust our team and level of involvement according to the nature and challenges of your project, with the constant goal of ensuring a high-performing and sustainable website.

Our job isn’t to sell a CMS but to design a solution tailored to your project, team, and ambitions.
We have deep expertise in PrestaShop and, for several years, have also built high-performance modules and sites on Shopify.
Our role is to help you choose objectively, considering operating costs, functional complexity, existing tools, and expected ROI.
202 supports you in this strategic choice with a business-first, technology-second approach.

202 operates as an e-commerce skills hub.
We build a custom team based on your challenges: developers, UX designers, SEO experts, marketing or privacy consultants…
Each contributor is an e-commerce specialist, and your main point of contact remains 202, which manages the project and ensures its consistency.

Let's discuss your project!

Ready to make the most of your opportunities?Let’s talk about your vision, your challenges and your objectives. Together, we’ll find the best approach to make your e-commerce project a reality.
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