Business innovation

E-commerce functions tailored to your business needs

Add functions tailored to your business and automate your processes with specific developments on PrestaShop or Shopify
Let's discuss your project

E-commerce development: from personalisation to conversion

Immersive experience

Making the experience ultra-fluid and immersive

Specific development can improve the user experience and conversion by making the purchase process more intuitive and engaging:

  • Advanced configurators: enabling customers to personalise their products easily.
  • Visual navigation: car parts with exploded views, furniture with interactive layout.
  • Product staging: offering matching sets (bed linen, crockery, fashion, etc.).
  • Adapted marketing schemes: how the user selects and buys a product (e.g. purchase of company stamps, sale of products in batches).

More than just a shop, we create a fluid, optimised digital experience.

Customer need

Connecting the product to the customer's needs

The challenge is to go beyond simple sales and add value through intelligent functionalities.

  • Compatibility systems: enter an appliance model and see which parts are compatible.
  • Compound product management: create a product from several compatible components.
  • Subscription and recurrence management: automate the experience to maximise loyalty.
  • Optimised B2B experience: create quotes online, manage an advanced customer area.

Well thought-out business development facilitates decision-making and reduces purchasing friction.

Digital advice

Digitising specific business processes

Each sector has its own constraints and its own commercial logic. We help e-tailers to transpose to digital what works in shop.

  • Digitalising the in-store experience: finding the advice and support of a sales assistant online.
  • Personalisation and intelligent recommendations: guiding customers towards the right choice according to their preferences.
  • Integration of specific business tools: advanced order management, automated quotations, production monitoring.

The aim: to automate, simplify and improve the e-commerce experience without complicating shop management.

Creating a consistent e-commerce shop from start to finish

A single objective: yours

Design isn’t everything. For an e-commerce site to be truly effective, it needs to be built on a solid, coherent foundation. This means an engaging web design, the right technological choices and, last but not least, relevant business functions designed to meet the specific needs of your sector.

3 reasons to take action

  • High-performance design
  • Scalable platform
  • Innovative features
Transform your e-commerce today
Let's discuss your project
Case studies

They trust us

Find out how we have helped companies meet their e-commerce challenges:

Le chocolat des Français

Pour continuer son développement sur Internet, Le Chocolat des Français fait le choix début 2021 de changer de prestataire pour la maintenance évolutive de son site internet. Une reprise technique incluant un changement d’hébergeur, une montée de version de Prestashop et de PHP est assurée rapidement par l’agence 202 ecommerce afin de remettre le site sur de bons rails et préparer les évolutions à venir.
Visit
Projet: le chocolat des Français

La trésorerie

La Trésorerie contacted 202ecommerce in 2021 to migrate from PrestaShop 1.6 to 1.7 and to redesign their website. Several enhancements were also identified: – Optimization of the checkout process – Implementation of English multilingual support – Improved site performance
Visit
Projet La Trésorerie

Stay at the forefront of e-commerce trends

Our next event

See all events
See all events

Read our articles and guides

See all articles

No related posts found.

FAQ: Everything you need to know

Access our FAQ

Yes, our approach is always tailored. A simple project will benefit from fast UX support, while a complex business project (such as non-standard user journeys or the digitization of an internal process) can leverage expert resources.

We adjust our team and level of involvement according to the nature and challenges of your project, with the constant goal of ensuring a high-performing and sustainable website.

Yes. The mockups we create in Figma are interactive—you can click to navigate between screens, simulate the user journey, visualize transitions, and directly comment on each element. This dynamic rendering allows for efficient validation of UX, clickable areas, and key steps before entering the development phase.

No, not necessarily. A well-planned redesign allows your business to continue operating throughout the project.
At 202, we anticipate critical phases (structural changes, catalog migration, SEO redirects, payment setup, etc.) to avoid any impact on sales.
The launch is always managed to ensure business continuity, with thorough pre-production testing and cross-validation to minimize risks.
Our team also provides enhanced monitoring in the days following the go-live.

There’s no one-size-fits-all answer—it depends on your goals, maturity level, current tech stack, and the challenges you face.
At 202, we always offer a personalized diagnosis to identify the real performance blockers.
A full redesign isn’t always necessary: sometimes targeted optimizations can extend your site’s life. But if architecture, compatibility, or user experience are holding back your goals, a well-planned redesign becomes a strategic lever.

Let's discuss your project!

Ready to make the most of your opportunities?Let’s talk about your vision, your challenges and your objectives. Together, we’ll find the best approach to make your e-commerce project a reality.
Book an appointment