Expert Morning Session: AI, SEO & Conversion — Boost your e-commerce performance
Thursday, 20 November 2025, from 10:00 a.m. to 12:30 p.m. — 202 ecommerce, 10 rue Vivienne, Paris 2nd arrondissement
CyberCité and 202 ecommerce are joining forces to invite you to a morning of discussion and reflection on the new drivers of digital performance: generative AI, next-generation SEO, conversion and merchandising.
💡 Objective: to provide you with actionable keys to accelerate the growth of your online shop through a strategic and comprehensive approach.
🎯 PROGRAMME
10:00am – 10:30am: Welcome & breakfast
10:30am – 11:15am:
🔍 Workshop 1
In an AI-First Search world, how can you transform your SEO approach?
👉 Led by Alban RENARD, Head of Expertise & Innovation at CyberCité
Generative AI is redefining how we use search and reshaping the fundamentals of SEO. Between SEO, AEO, GEO, LLMO, and more, how can you prioritise your goals and build a truly effective global search strategy?
11:15 a.m. – 12:00 p.m.:
🛒 Workshop 2
Conversion: identify weak points in the purchasing process and focus on merchandising
👉 Hosted by Matthieu DELGRANGE, Founder of 202 ecommerce
How can you evaluate your website’s purchasing journey, identify the steps that hinder conversion, and optimise the discovery phase of your products through effective merchandising?
12:00 p.m. – 12:30 p.m.: Brunch & networking
🍽️ Chat with our experts in a relaxed setting.
🤝 WHY PARTICIPATE?
- Understand the transformations of SEO in the age of AI.
- Identify the levers to improve conversion on your website.
- Leave with concrete methods and ideas that can be implemented immediately.
📍PRACTICAL INFORMATION
- Date: Thursday, 20 November 2025
- Time: 10:00 a.m. – 12:30 p.m.
- Location: 202 ecommerce — 10 rue Vivienne, 75002 Paris
- Target audience: e-merchants, marketing managers, digital decision-makers
- Format: 2 conferences + brunch
✅ FREE REGISTRATION (limited places available)
