Lyon (CyberCité)
E-commerce Workshop: AI – The revolution of search and content marketing serving your performance
Le 17 April 2025 - Closed events
CyberCité and 202 ecommerce invite you to an exclusive workshop dedicated to e-commerce, SEO and conversion in the age of Artificial Intelligence.
Search is undergoing a major transformation with generative AI, reshaping how users discover products and brands. This event will help you understand how to adapt your strategy to this new AI-first search ecosystem.
🎯 Program highlights
- How AI is redefining SEO and search (SEO, AEO, GEO, LLMO)
- New content marketing and visibility strategies in an AI-driven world
- Conversion optimisation and merchandising best practices
- Practical insights and actionable recommendations from experts
The workshop is designed for e-commerce professionals, marketers and digital decision-makers looking to improve performance and stay ahead of search and content marketing changes.
A networking moment and exchange with experts will conclude the session.