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La trésorerie

Capture site Projet La trésorerie

In 2013, the founders brought together their shared passion for useful, everyday, functional, and simple objects within a retail space: La Trésorerie.

2014 marked the opening of the La Trésorerie store and the adjacent Café Smörgås, housed in the former Main Treasury building of the 10th arrondissement (Trésor Public).

In 2015, the E-Shop was launched.

PrestaShop Version Migration & Website Redesign

In 2021, La Trésorerie contacted 202ecommerce for a migration from PrestaShop 1.6 to 1.7 and a complete site redesign. Several improvements were also identified:

  • Optimization of the checkout process
  • Implementation of English multilingual support
  • Enhanced site performance
Capture site Projet La trésorerie

Creation of the New Store on PrestaShop 1.7

The redesign project began with a user experience optimization phase, led by our e-commerce UX designer. This process helped refine the shopping experience, allowing for the update of storyboards for key screens (both mobile and desktop). Additionally, wireframes were created without styling to focus solely on user interactions.

A key priority was highlighting La Trésorerie’s strong brand identity—objects that are respectful, useful, and beautiful—which was not adequately showcased on the previous website.

After the UX work, 202ecommerce moved on to graphic design, presenting two homepage design trends to La Trésorerie. Once a choice was made and refined, the designs were extended across all pages.

Data Migration from PrestaShop 1.6

The store creation phase included developing the necessary code and migrating all data from PrestaShop 1.6 to 1.7 in the development environment, alongside multiple iterations to prepare for the final deployment.

La Trésorerie Uses the Atomic Suite Theme

In early 2019, 202ecommerce developed a reusable PrestaShop theme, designed to provide a high-quality and refined experience for all its clients. This theme includes:

  • Essential SEO optimizations for high-performance e-commerce
  • Mobile-first approach for an optimal user experience
  • Faster page loading times
  • A suite of essential modules: configurable menu, molecular content management, blog, etc.

Since the start of the collaboration, 202ecommerce has also managed site maintenance and updates for Atomic Suite and PrestaShop.

Key Figures

  • 10,000 B2C customers on the website
  • Around 4,000 products in the catalog
  • 2013: Company founded
  • 2021: Version migration and redesign by 202ecommerce