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Garnier Thibaut

Capture site Projet Garnier Thibaut

A true expression of creativity and expertise, Garnier-Thiebaut has been weaving the finest cotton damask in the heart of the Vosges for 186 years, bringing elegance, fantasy, and quality of life to interiors.

The brand supplies the most prestigious palaces and renowned gastronomic establishments with its collections of high-end household linen. Since 1995, it has also made this exceptional craftsmanship and hotel-quality products available to individuals.

Garnier-Thiebaut is a brand built on human and family values. Founded in 1833 from the union of two textile weavers in Gérardmer, in the Vosges, the company has preserved its entrepreneurial spirit and authenticity ever since.

Challenges Addressed

The Garnier-Thiebaut website required a complete overhaul of both the front end and back end.

Front End

On the front end, the key challenge was integrating “models,” distinct products that needed to be grouped under a single product page. This allows customers to order a full set—for example, a duvet cover with matching pillowcases.

Here is an example of a model: https://www.garnier-thiebaut.fr/la-chambre/ensembles-linge-lit/500658-coquillages.html

Additionally, the commercial colors of the products were consolidated within color filters, enabling customers to easily find their desired shades.

Thanks to Atomic, the Garnier-Thiebaut eCommerce teams can manage all front-end displays by adding content blocks within product pages, categories, and more.

Web Marketing

For SEO purposes, each product contains around twenty characteristics, so work was done to generate product names, title tags, and descriptions to ensure optimal indexing by Google.

Capture site Projet Garnier Thibaut

Back End

The entire Garnier-Thiebaut catalog is managed within an ERP system. As a result, we implemented all necessary data flows, including:

  • Importing products, stock levels, and prices
  • Exporting orders
  • Importing tracking codes

A complete mapping of fields was carried out as part of this process.

Another complexity was addressing the different standard duvet cover sizes across various countries. It was necessary to activate or deactivate certain duvet cover dimensions depending on the target market.

Key Figures

  • 2020: eShop redesign by 202 ecommerce
  • 3000+: A highly extensive catalog with a vast number of products