Attract quality traffic by reaching a targeted audience
Building a website is good, but getting views is even better! Online visibility today is a very broad subject: SEO, SEA, SMO, SMA… We’ll advise you on all aspects of your traffic acquisition strategy: e-marketing campaigns, networking strategies, and organic and paid referrals. The objective: to capture targeted visitors and minimize your customer acquisition cost. Prepared upstream is a structuring element from the creation phase of the e-commerce site. The positioning of the company, its key differentiating factors and target customer profiles… there are countless strategic fundamentals that guide the work of web designers and traffic managers.
Search Marketing: optimize SEO for Google
Upstream of purchase decisions, search engines are a popular tool among Internet users, individuals and professionals for learning about products and services before ordering them. It’s therefore essential to display the site’s URLs prominently on the Google results page for these “intent to buy” searches. Identifying strategic phrases and high potential keywords requires semantic and competitive analysis. Part of the “on site” work consists of optimizing the site’s pages to improve natural indexing in Google. Paid CPC campaigns ensure the display of text or banner ads over certain key periods (seasons, commercial operations).
Social Media: harnessing the power of social networks
It’s hard to miss the viral power of social media today, whether it’s reaching your target audience or exciting your customer community. From traditional advertising campaigns (SMA) to influencer partnerships and community management, we’ll guide you in defining and deploying an effective social media strategy.
Conversion priority: UX & purchase journey
Maximizing the conversion rate of your site is key to transforming as many “profiled” visitors as possible from your e-marketing campaigns into buyers. With 10 years’ experience in e-commerce specialization, our agency guarantees a high-performance site in line with the best UX practices to provide an optimal customer experience.